Copywriter/Creative Director
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HBO

 

 

 
 
Wrote this tagline for HBO. Not sure it’s genius, but they used it for 15 years or so. It did gain traction in popular culture. On 30 Rock, Tracy Morgan wrote a rather profane script and Tina Fey reminded him, “It’s not HBO, It’s TV.”

Wrote this tagline for HBO. Not sure it’s genius, but they used it for 15 years or so. It did gain traction in popular culture. On 30 Rock, Tracy Morgan wrote a rather profane script and Tina Fey reminded him, “It’s not HBO, It’s TV.”