Copywriter/Creative Director
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Datek Online

 

 
 
 
 

This online trading company was in deep trouble. Its founders had some serious issues with the SEC. But they invented this amazing technology called Island. It sent orders directly to an electronic exchange rather than through market makers where execution was slow. The campaign was very successful and they eventually sold the company to Ameritrade for millions, I mean billions. (Nod to Dr. Evil.)