Copywriter/Creative Director
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IBM Fingerprint Reader

On the left, all the passwords you formerly had to remember, set into the footprint of a fingerprint. Your favorite teacher, your favorite mascot, your favorite teacher’s favorite mascot, the pithiest quote from the mime down the hall including at least one capital letter and either @#! or %, the name you would’ve given yourself, your brother’s middle name followed by the weight of your sister’s baby, MacGyver7, etc. Anyway, it ain’t easy remembering all those passwords but now, who cares? You don’t have to. Because the new thing represented on the right, the fingerprint reader, makes it impossible to forget your password. Launch spread followed by a few guerrilla tactics.

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